Amazing Social Media Statistics and Facts

prodev — Mon, 06 Nov 2017 19:05:31 +0000

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere.

Depending on your view, this is either very creepy or fantastically interesting.As we’re data nerds here at Brandwatch we fall firmly in the second camp.

We come across all sorts of interesting stats about social media platforms and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts.

For the curious, these represent a series of numbers that boggle the mind, users counted in tens and hundreds of millions, and time in millions and billions of hours. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.

Social media statistics

For context, as of May 2019, total worldwide population is 7.7 billion
The internet has 4.4 billion users
There are 3.499 billion active social media users
On average, people have 7.6 social media accounts
The average daily time spent on social is 142 minutes a day
91% of retail brands use 2 or more social media channels
81% of all small and medium businesses use some kind of social platform
Social media users grew by 202 million between April 2018 and April 2019.
That works out at a new social media user every 6.4 seconds.
Facebook Messenger and Whatsapp handle 60 billion messages a day
When asked 81% of teenagers felt social media has a positive effect on their lives
Another study found the effect of social media on teenagers was ‘trivial’
A third from the Royal Society for Public Health found there were a range of negative and positive effects:

User numbers

4Chan: 22 million

Airbnb: 150 million users

Facebook: 2,375 billion users

Flickr: 90 million users

Google+: 111 million users (RIP)

Instagram: 1bn users

LinkedIn: 610 million users

MySpace: 15 million users

Periscope: 10 million users

Pinterest: 265 million users

Reddit: 542 million users

Snapchat: 190 million daily users

Twitter: 330 million users

Wechat: 1 billion users

Weibo: 600 million users

WhatsApp: 1.6 billion users

YouTube: 1.9 billion users

Social media business statistics

Social networks earned an estimated $8.3 billion from advertisingin 2015
$74bn was spent on social network advertising in 2018
38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago
Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter
People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger
96% of the people that discuss brands online do not follow those brands’ owned profiles
78 percent of people who complain to a brand via Twitter expect a response within an hour

Social video statistics

Facebook now sees 8 billion average daily video views from 500 million users
Snapchat users also sees 8 billion average daily video views
US adults spend an average of 1 hour, 16 minutes each day watching video on digital devices
Also in the US, there were 175.4m people watching digital video content
78% of people watch online videos every week, 55% watch every day
It’s estimated that video will account for 74% of all online traffic in 2017

Content statistics

On WordPress alone, 70 million blog posts are published every month
A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 billion images are shared each day
The top 3 content marketing tactics are social media content (83%), blogs (80%), and email newsletters (77%)
89% of B2B marketers use content marketing strategies

Google statistics

Google processes 100 billion searches a month
That’s an average of 40,000 search queries every second
92.81% of all internet searches are carried out by Google
Those searches are carried out by 1.17 billion unique users
Every day, 15% of that day’s queries have never been asked before
Google has answered 450 billion unique queries since 2003
60% of Google’s searches come from mobile devices
By 2014, Google had indexed over 130,000,000,000,000 (130 trillion) web pages
To carry out all these searches, Google’s data centre uses 0.01% of worldwide electricity, although it hopes to cut its energy use by 15% using AI

Facebook statistics

Facebook adds 500,000 new users every day; 6 new profiles every second
69% of all Americans are on Facebook
79% of all online US adults use Facebook
74% of Facebook users check it every day
The average user spends 35 minutes on Facebook a day
The average (mean) number of friends is 155
Half of internet users who do not use Facebook themselves live with someone who does
Of those, 24% say that they look at posts or photos on that person’s account
There are an estimated 270 million fake Facebook profiles
The most popular page is Facebook’s main page with 204.7m likes. The most liked non-Facebook owned page is Christiano Ronaldo’s with 122.6m.
There are 60 million active business pages on Facebook
Facebook has 5 million active advertisers on the platform.
Facebook accounts for 53.1% of social logins made by consumers to sign into the apps and websites of publishers and brands

Want more? Head to our full list of Facebook statistics.

The Latest Social Media Image Sizes Guide

This is our up-to-the-minute list of social image sizes and dimensions for Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn and Youtube. We’re constantly updating this post, so bookmark it to ensure your social images are as picture perfect as possible.

READ THE ARTICLE

Twitter statistics

500 million people visit Twitter each month without logging in
There is a total of 1.3 billion accounts, with 330 million monthly active users
Of those, 44% made an account and left before ever sending a Tweet
The average Twitter user has 707 followers
But 391 million accounts have no followers at all
There are 500 million Tweets sent each day. That’s 6,000 Tweets every second
Twitter’s top 5 markets (countries) account for 50% of all Tweets
It took 3 years, 2 months and 1 day to go from the first Tweet to the billionth
22% of Americans use Twitter
65.8% of US companies with 100+ employees use Twitter for marketing
77% of Twitter users feel more positive about a brand when their Tweet has been replied to

YouTube statistics

300 hours of video are uploaded to Youtube every minute
People now watch 1 billion hours of YouTube videos every day
The average person wtaches 40 minutes of YouTube content a day
More than half of YouTube views come from mobile devices
90% of American 18-24 year olds use YouTube
The average mobile viewing session lasts more than 40 minutes
The user submitted video with the most views is the video for Luis Fonsi’s song ‘Despacito’ with 4.36 billion views
YouTube sees around 1,148bn mobile video views per day
In 2014, the most searched term was music. The second was Minecraft
9% of U.S small businesses use Youtube
You can navigate YouTube in a total of 76 different languages(covering 95% of the Internet population)

We’ve got loads more Youtube statistics here.

Instagram statistics

There are 800 million Monthly Active Users on Instagram
Over 95 million photos are uploaded each day
There are 4.2 billion Instagram Likes per day
More than 40 billion photos have been shared so far
The average Instagram user spends 15 minutes a day on the app
90 percent of Instagram users are younger than 35
When Instagram introduced videos, more than 5 million were shared in 24 hours
Pizza is the most popular Instagrammed food, behind sushi and steak
The most liked picture on Instagram is one of an egg
37% of Americans now use the platform
24% of US teens cite Instagram as their favorite social network

Want more? We’ve got a much longer list of Instagram statistics available.

Pinterest statistics

Pinterest has 200 million active users each month
28% of all online US citizens use the platform
67% of Pinterest users are under 40-years-old
The best time to Pin is Saturday from 8pm-11pm
In 2014, male audience grew 41% and their average time spent on Pinterest tripled to more than 75 minutes per visitor

LinkedIn statistics

LinkedIn has 500 million members
27% of US adults use the platform
106 million of those access the site on a monthly basis
More than 1 million members have published content on LinkedIn
The average CEO has 930 LinkedIn connections
Over 3 million companies have created LinkedIn accounts
But only 17% of US small businesses use LinkedIn

We also have a much larger list of LinkedIn statistics.

Snapchat statistics

Snapchat has 187m active daily users
60% of them are under 25
24% of US adults use Snapchat
In 2016, $90m was spent on Snapchat ads
The average user spends 25 minutes a day on Snapchat
73% of American 18-24 year olds use the platform
47% of US teens think it’s better than Facebook, while 24% think it’s better than Instagram

Head here to check out our bigger list of Snapchat statistics.

That’s your fill of social media statistics for now, with just a tiny fraction of the weird and wonderful stats and facts available out there. We’ll be updating this list as we get new data points.

If you’re looking for in-depth insights about your audience, brand or competitors, get in touch with us for a free demo, and see how Brandwatch Analytics can boost your social media strategy.

Using Predictive Trend Spotting

prodev — Sun, 05 Nov 2017 07:52:57 +0000

There’s no need to just guess at what’s next for the market you’re in.

Instead, carefully gathered data can take the guess work out of your future thinking.

Predictive trend spotting can now be used within businesses to understand what is next for them, and in our latest guide we explore a whole range of ways that businesses can keep track of future-telling indicators.

Here we’ll discuss how trend spotting will enable you to predict demand, manage crises, and understand how emerging trends can impact your industry. But, if you’re looking for more details, examples, and ways to predict trends, make sure you check out the guide itself.

Let’s take a look.

Predicting demand

Predicting demand has always been a challenge for companies of all kinds.

Without the right data, inventories can be left full to the brim or customers miss out when not enough of the product is ready to go on sale.

By gathering data from online sources, it becomes easier to predict the level of demand.

The general discussion around products can be dissected into positive sentiment and mentions which suggest an intention to purchase, which can be used to predict the levels of demand around a product.

With this data, you can map out how much demand there will be (even breaking things down by location), and plan accordingly.

As one example in the guide shows, demand for products to come back into stock is often more likely to be discussed on social media than in other forms of contact with brands.

It’s also important to look at other forms of online data, like search data, and to blend online data points with other sources to see which factors affect demand.

Check out our trend spotting guide for some great examples of this.

Events – Karma Media Agency